Excited to assist to remodel Twitter, says new CEO Linda Yaccarino

It was the primary time Yaccarino has spoken publicly for the reason that information broke on Thursday that she was in talks to develop into the subsequent CEO of Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter final October, introduced her appointment on Friday.

“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I’m excited to assist carry this imaginative and prescient to Twitter and remodel this enterprise collectively!” Yaccarino tweeted.

Yaccarino, who as promoting chief for Comcast Corp’s NBCUniversal spent a number of years modernizing its advert enterprise, mentioned she is dedicated to Twitter’s future, and mentioned consumer suggestions is significant to construct Twitter 2.0.

Yaccarino will take over a social media platform that has been making an attempt to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.

Since Musk acquired Twitter, advertisers have fled the platform, anxious that their adverts might seem subsequent to
inappropriate content material after the corporate misplaced practically 80 p.c of employees. Musk earlier this 12 months acknowledged that Twitter had suffered a large decline in advert income.

Whereas Musk mentioned Yaccarino would assist construct an “every thing app,” which he has beforehand mentioned might supply quite a lot of
providers reminiscent of peer-to-peer funds, his choice of an promoting veteran signaled that digital adverts would proceed to be a core focus of the enterprise.

Musk has lengthy mentioned he supposed to discover a new chief for Twitter.

Musk, who can also be the CEO of electric-vehicle maker Tesla Inc, on Friday mentioned that bringing Yaccarino on as Twitter’s new chief will assist him dedicate extra time to Tesla.

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